• Field of Work

    Rural Communities, Environment, Agriculture

WaterCool is a social enterprise owned by China’s very first water fund-Shanshui Trust, which successfully integrates multiple social resources, including farmers, financial institutions, NPOs and downstream firms of agricultural production chain, to formulate an interactive, collaborative and shared prospect. “WaterCool” achieves conservation goals by improving water quality and eliminating man-made pollution within the catchment area. At the same time, “WaterCool” creates a unique mechanism for sustainable funding and achieves collaborative development by establishing profitable eco-agriculture and eco-tourism based on well-preserved ecosystems. Profit generated by those eco-friendly businesses will be reinvested into conservation purpose, such as expansion of protected area and ecological restoration work on those areas.